About Towelling Stories

After becoming a mum to my daughter Olivia over eleven years ago now, I experienced firsthand just how fragile those early bath time moments can feel.

What should have been simple and calming often felt anything but - slippery skin, wet hands and the constant tension of trying to keep a baby safe while everything around you felt rushed and chaotic.

In those moments, I didn’t just want help - I wanted ease. I wanted calm. I wanted to feel confident again.

That’s where Towelling Stories began.

What started as a quiet frustration grew into something much bigger: a desire to create beautifully simple, practical products that genuinely support parents in the moments that matter most.

After countless sketches, trials and refinements, our hands free baby bath towel was born. Designed with intention and shaped by real life, it was created to give parents something invaluable back - both hands and a little peace of mind.

Made from soft, natural bamboo and cotton, every piece is thoughtfully crafted to feel gentle on delicate skin while being beautifully absorbent, comforting and reliable when you need it most.

Since launching, Towelling Stories has grown into a collection of everyday essentials designed to make life with a baby feel lighter. From burp cloths and bibs to nursing pads, wash cloths and mitts and hair wraps - each product is created with the same philosophy: less stress, more ease and more space for the moments that matter.

At its heart, Towelling Stories exists for the in-between moments - the ones that don’t make the photos, but shape your days as a parent.

Because when life with a baby feels simpler, everything else feels a little more possible.

Pam xx